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"Boys on Board"

"Boys on board," is an awareness campaign about the importance of the safety of children in the car proposed jointly by Fiat Auto Argentina Argentina and Chicco.

The initiative, developed in Fiat Stand located in Pinamar, with lectures and tips for transporting children. Within the awareness that gives parents within the booth is the explanation in Passive Safety (seat belts, airbags and ISOFIX) and Active Safety (Tyres and adherence to the floor, ABS and ESP).

This project is one of the Social Responsibility of both companies that focus on child safety in vehicles, and aims to make participants aware of the importance of using safety seats, through lectures given by instructors. Fiat focuses in the education of safety measures and systems in the vehicle, while Chicco conveys the importance of using the safety seat in the car.

company reportedly devoted to the problems of road safety, about 70% of injuries to babies and children in traffic accidents would be avoided by using proper security systems for the transportation of minors in the car.

Often babies and children ride in the car improperly restrained (eg in the arms or in the front seat), this action but is punished heavily by the traffic laws are common in the streets and roads of our country. Alarming

drivers' responses about the reasons why not place their children in safety seats:

• "Few minutes away"
• "We still do not buy the seat"
• "It takes a long time to put in the seat"
• "Using a seat belt because it is more comfortable"
• "In the Auto prefer to take my son in his arms "

All these responses confirm the urgent need to work towards an awareness and commitment of the entire family in the proper use of the car.

The World Health Organization says that if the safety seat (Seat) is properly used, is reduced by 70% the probability of death in an accident.

is shown that improper use of seat belt safety and security, increase by 7 times the risk of an accident with serious consequences, while responsible use reduces the risk of serious injury by 80%.

To raise the family on these issues the project was born "Boys on board," that helps parents to become aware of the most important aspects to transport our children in the car safely.